Client
Merasa
Overview
This branding initiative aimed to seamlessly blend the artistic spirit of Bali with a minimalist, functional design approach. By integrating traditional Balinese motifs with a refined, structured aesthetic, the goal was to establish a cohesive brand identity that feels both serene and sophisticated—embracing heritage without sacrificing modern appeal.
Client
Merasa
Industry
Hotel
Service
Brand Identity
Digital Design
Graphic Design
Duration
8 weeks
The Challenge
Striking the right balance between tradition and modernity—ensuring Merasa’s identity pays homage to Bali’s cultural roots while maintaining a fresh, relevant look. Developing a distinctive visual language that sets Merasa apart from other hospitality and lifestyle brands in Bali. Communicating warmth, tranquility, and elegance through design to attract a diverse, global audience.
The Solution
Cultural Integration: Traditional Balinese patterns, symbols, and language were thoughtfully incorporated to maintain authenticity and local resonance. Bauhaus Influence: A structured yet understated design approach was adopted, featuring clean typography, well-balanced layouts, and a focus on functional beauty. Visual Storytelling: The identity balances organic elements with geometric precision, creating a design that is both inviting and modern. Seamless Brand Experience: Every touchpoint, from digital interfaces to physical branding (signage, packaging, and print materials), was carefully curated to ensure consistency and impact.
The Result
A visually striking and culturally rich brand identity that harmonizes Balinese tradition with contemporary design. Stronger recognition in the hospitality and lifestyle sector, thanks to a refined and memorable aesthetic. A scalable, adaptable branding system that works effortlessly across various mediums and platforms. A unique positioning that appeals to both local and international audiences, offering an experience that is deeply authentic yet refreshingly modern.
