Client
Zibra AI
Overview
As Product and Marketing Designer at Zibra AI, I shaped the company's brand identity and marketing presence during a critical growth phase. My work included redesigning the visual identity system, creating product marketing materials, developing UI/UX improvements for their VFX tools, and building their social media strategy. I collaborated with the product team to ensure design consistency across all touchpoints while creating campaigns that communicated complex technical capabilities to creative professionals.
Client
Zibra AI
Industry
AI Technology, Game Development
Service
UI / UX Design
Web Development
Digital Design
Content
Graphic Design
Duration
2 years
The Challenge
Zibra AI needed to differentiate itself in the competitive VFX tools market while scaling rapidly. The brand lacked cohesive visual identity, the product UI needed refinement for better user adoption, and their marketing presence wasn't effectively reaching their target audience of 3D artists and game developers. Additionally, the technical nature of their AI-powered tools required clear, accessible communication to demonstrate value to both technical and creative users.
The Solution
I executed a multi-phase design strategy starting with brand foundations—establishing color systems, typography, iconography, and component libraries. For product design, I collaborated with developers to refine the interface of Zibra AI's core tools, introducing improved onboarding flows, contextual help systems, and clearer visual hierarchies. My marketing initiatives included launching campaign assets for major product releases, creating animated explainer content, and developing a LinkedIn content calendar that mixed technical insights with behind-the-scenes storytelling. All deliverables were optimized for both technical accuracy and visual impact, ensuring consistent brand experience from first impression to daily product use.
The Result
🚀 A16z Speedrun Campaign & Design Leadership Led comprehensive design strategy for a16z Speedrun campaign, creating storyboards, product showreels, investor presentation materials, and social media assets. Managed cross-functional alignment through strategic planning and developed Pitch Day presentation that strengthened CEO storytelling and secured partnership opportunities. 🎨 Brand System & Process Optimization Established updated brand book and design templates that streamlined collaboration across teams. Created conference merchandise for industry events, strengthening brand visibility. Implemented AI-powered workflows including DALL-E/Midjourney for visual development and AI voiceovers for product videos, significantly accelerating production timelines. 📹 Product Marketing & Community Growth Designed marketing materials and social campaigns that supported product launches and PR initiatives. Grew Discord community from zero to 2,800 members through targeted user acquisition strategies and engaging content. Developed email marketing sequences that drove product sales and user engagement. 💻 UI/UX Ecosystem Design Created cohesive user interfaces across Zibra AI's complete product suite including Zibra Effects, ZibraVDB, Zibra Generation, Zibra Liquid, and Zibra Smoke & Fire. Designed intuitive navigation systems and onboarding flows that improved user experience and product adoption. 📈 LinkedIn & Social Media Impact Scaled LinkedIn community from 60,000 to 114,000 followers through strategic content planning and consistent brand storytelling, establishing Zibra AI as a thought leader in AI-powered creative tools. ✅ Impact: Transformed Zibra AI's brand presence through integrated design leadership, doubled LinkedIn community, built thriving Discord community of 2,800+ members, modernized design workflows with AI tools, and created scalable design systems that supported rapid product development and successful fundraising initiatives.
